Skechers Performance to Remain the Official Footwear and Apparel Sponsor through 2019
HOUSTON (June 7, 2016)—The Houston Marathon Committee announced on Tuesday a partnership extension with Skechers Performance, a division of SKECHERS USA, Inc. (NYSE:SKX). With the new deal, Skechers Performance will remain the official footwear and apparel sponsor of the Houston race through 2019.
The new agreement provides Skechers Performance with a larger footprint at the Memorial Hermann IRONMAN Sports Medicine Institute EXPO, located at the George R. Brown Convention Center. The expanded booth space will allow Skechers Performance to display additional footwear styles as well as increase apparel offerings and provide participants with fun engagement activities. Skechers Performance will also have increased marketing during race weekend, which includes amplified brand visibility along the racecourse and branding at the nearby Hilton Americas Houston hotel. Furthermore, the company will have a presence at We Are Houston RunFest on Discovery Green during race weekend, with consumer engagement and giveaways.
“Partnering with Skechers Performance and working with their team over the past three years has been an absolute joy, and we could not be more proud to announce this extension,” said Wade Morehead, Executive Director of the Houston Marathon Committee and Houston Marathon Foundation. “The Skechers Performance team does more each year to enhance the participant experience at our event with improved products, strong customer engagement, year-round event promotion, and first-class hospitality. We are truly excited to continue this partnership.”
Each year, the official Skechers Performance line includes footwear and apparel to commemorate the Chevron Houston Marathon and the Aramco Houston Half Marathon with customized logos and corresponding color pallets. Additionally, Skechers Performance continues to support the Houston Marathon Foundation by outfitting 100 children with performance running shoes and tech shirts. The company will also design and provide the finisher shirts and outfit official race volunteers, the race committee, Hilton Americas Houston hotel staff, and the local ABC 13 news affiliate. Skechers Performance will further support awareness of the race via print, TV and digital marketing.
“Sponsoring the Chevron Houston Marathon has been a fantastic partnership,” said Rick Higgins, SVP, Merchandising/Marketing, Skechers Performance. “It’s a high quality race and over the years we’ve been able to meet and engage with countless runners to introduce our brand at a high level. We’re proud to continue our sponsorship with the Houston Marathon Committee and be a part of the weekend event.”
Registration is open for the January 15, 2017 Chevron Houston Marathon and Aramco Houston Half Marathon and will remain open until all 27,000 entries are sold. To learn more about the marathon and to register, visit www.chevronhoustonmarathon.com.
About the Houston Marathon Committee, Inc.
Established in 1972, the Houston Marathon Committee, Inc. (HMC) annually organizes the nation’s premier winter marathon, half-marathon, and 5K. Over 250,000 participants, volunteers and spectators make Chevron Houston Marathon Race Day the largest single-day sporting event in Houston. A founding member of Running USA, the HMC is an IAAF bronze level event that retained Gold Certification from the Council of Responsible Sport and was awarded the AIMS Green Award for industry-leading sustainability initiatives. Race Weekend generates over $50 million in economic impact for the region annually. In 2016, the Run for a Reason Charity Program raised $2.3 million, while the Houston Marathon Foundation supported youth and community running initiatives. Televised annually by broadcast partner ABC13, 2016 was the first time that the event was syndicated live nationally and internationally on ESPN3 and the Longhorn Network. Host to 16 U.S. Half Marathon Championships since 2005 and the 1992 women’s Olympic Trials Marathon