Houston Marathon Committee Announces Brooks Running Company as Official Footwear and Apparel Sponsor for the Houston Marathon Weekend of Events
(Houston, Texas) OCT. 20, 2020 – The Houston Marathon Committee (HMC) announced today a three-year partnership with Brooks Running as the official footwear and apparel sponsor for the Houston Marathon Weekend of Events which includes the Chevron Houston Marathon, Aramco Houston Half Marathon and We Are Houston 5K presented by Aramco and Chevron.
The sponsorship compliments an existing relationship between Brooks and the Houston Marathon Foundation, in which the Houston Marathon Foundation was a recipient of the 2020 Brooks Run B’Cause grant. With the grant, the Foundation was able to provide 200 pairs of Brooks running shoes, socks and 50 run bras to students and schools participating in the We Run Houston after school program.
“Brooks Running is an industry leader whose organizational philosophies on corporate responsibility, local run communities and runners’ experience match our own,” stated Wade Morehead, Executive Director of the Houston Marathon Committee and Foundation. “We are excited to welcome an organization that specializes in the runner and this partnership will continue to elevate the VIP experience that we strive to deliver to all participants in Houston annually.”
While this partnership comes during a unique year where the traditional in-person Houston Marathon Weekend of Events will be held as the 2021 Virtual Houston Marathon Running Events, Brooks will still foster unique participant experiences by creating new memorable moments and touchpoints for runners throughout the virtual event window.
“We are eager to join forces with the Houston Marathon Committee and bring a unique running experience to race participants over the next three years,” said Stevie Jones, Event Marketing Manager at Brooks Running. “2020 has thrown a few curveballs when it comes to in-real-life road racing but we couldn’t be more excited to kickstart this partnership and provide a truly memorable experience for all who choose to race in 2021 and beyond.”
As the official apparel and footwear sponsor, Brooks Running will outfit race ambassadors, the Houston Marathon Committee, as well as provide the finisher shirt for the marathon and half marathon events. An exclusive line of official 2021 Houston Marathon gear will also be available for purchase online at brooksrunning.com beginning Dec. 15, 2020. This collection will include limited-edition apparel and accessories to help runners commemorate their Houston achievement.
Together the partners are committed to Run Happy, Run Hou.
About the Houston Marathon Committee, Inc.:
Established in 1972, the Houston Marathon Committee, Inc. (HMC) is a founding member of Running USA and annually organizes the nation’s premier winter marathon, half marathon and 5K. Over 300,000 participants, volunteers and spectators make Chevron Houston Marathon Race Day the largest single-day sporting event in Houston. Recognized by World Athletics, the Gold Label Chevron Houston Marathon has been the race site for three U.S. Olympic Trials Marathons and the Gold Label Aramco Houston Half Marathon has held 16 U.S. Half Marathon Championships. For eight consecutive years, the events have garnered Gold Certification from the Council of Responsible Sport and were also awarded the 2015 AIMS Green Award for industry-leading sustainability initiatives. Race weekend generates over $50 million in economic impact for the region annually. In addition to its economic impact, the HMC facilitates social responsibility through its Run for a Reason Charity Program which has raised over $31 million since its inception and the Houston Marathon Foundation, which serves the greater Houston area through support of youth and community organizations that promote access to and participation in running. The event is televised annually with 2016 being the first time the race received national and international syndication airing on ESPN3 and the Longhorn Network.
For more information, visit www.chevronhoustonmarathon.com.
About Brooks Running Company
Brooks Running Company sells its performance footwear, apparel, sports bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit www.brooksrunning.com for more information or follow Brooks on Twitter (@brooksrunning), Facebook (www.facebook.com/brooksrunning) and Instagram (@brooksrunning).